Experiential: Lay’s – Interactive vending machine with photo system
With the 2019 launch of its “Smiles” campaign, Lay’s partnered with Monster XP to unveil inspiring stories on special bags, across a variety of their flavors. The bags for this campaign featured the faces of “Everyday Smilers” who are making an impact in their local communities and beyond. We helped kick off the campaign in New York City with dancer, actor, singer and smiles enthusiast Derek Hough, who invited fans to visit the first-ever Lay’s Smile Station in Times Square and Bryant Park. Visitors were able to take home their own limited-edition Lay’s Smiles bags via a smile-activated Interactive Vending Machine and experience firsthand the magnetic power of sharing a smile.
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