Vineyard Vines – NFL Touchdown Pose Pop Up

Vineyard Vines – NFL Collection Popup Shop

Monster XP helps Vineyard Vines activate their stores with creative, memorable interactive experiences. To celebrate their partnership with the NFL and help garner awareness for the Vineyard Vines NFL Collection, Monster XP worked with Vineyard Vines and Octagon to create a popup experience in their Grand Central Terminal store. NFL fans love to celebrate when their team scores and the Vineyard Vines wants to embrace that feeling with their “Every Day Should Feel this Good” point of view. The popup gives fans the opportunity to showcase and then share their signature touchdown celebrations in their store. The activation included an NFL-style locker room equipped with apparel from the Vineyard Vines NFL Collection, a mini football field with end zone and the touchdown celebration kiosk, provided by Monster XP.