Lunchables – Augmented Reality Storefront
Monster XP partnered with MediaVest to work on promoting the new Lunch Combinations, now with fruit. Consumers in three top markets were able to take their photo with various pieces of fruit placed on their faces through augmented reality technology. Saved photos were then transferred to an oversized LCD wall and updated across all markets! Consumers could even enter their email address to receive their photo to share with family and friends. Upon submission, 10 pounds of fruit were automatically donated to the consumer’s state of choice with the help of Feeding America as part of a larger campaign effort to donate one million pounds of fruit!
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