Experiential: Johnson & Johnson – Proximity-based interactive video with a cute baby

Sometimes we all need a quick reminder of life’s Little Wonders; like the power of parental instincts. Monster XP partnered with BBDONY and Johnson & Johnson to create a motion interactive experience that showed just how strong that instinct can be. A custom built digital footprint brought a larger than life Crying Baby to the highly trafficked Time Warner Center in the heart of New York City. When consumers approached the crying baby, their presence would calm him. As busy New Yorkers realized that their closeness, not only calmed the baby but made him giggle and coo, they couldn’t help but stop and smile too. For every little wonder, there’s Johnson’s and for this campaign there couldn’t have been a much cuter way to showcase the little bit of parent in all of us.