JVN Hair Pop-Up

Lift & Learn

Working alongside our friends at Pop-Up Mob, MonsterXP utilized RFID technology and a specially designed application that responded when customers picked up a product as an educational and promotional tool to promote Jonathan Van Ness’s, the beloved grooming expert from the Netflix series Queer Eye, new inclusive and sustainable haircare line. The tour included a one-day-only pop-up where guests received a one-on-one hair consultation, photo booth where guests could do their best hair flip, and learn all about what makes JVN hair care so special through RFID technology.


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