Retail: DKNY – Shop-in-shop with multiple digital displays and content

As part of their exclusive national partnership with Macy’s, Monster XP delivered three state-of-the-art LED retail installations in their Shoes, Ready to Wear and Handbags Shop-within-a-Shop locations at the Macy’s Herald Square store. Serving as the template for future stores, these shops are designed modularly using large, bold screens to deliver dynamic content. Our design team partnered closely with their fixture fabricators to seamlessly integrate all displays within the shops. Strategically using the Shoes department’s proximity to the entrance, we activated a selfie station to encourage social sharing of the new shop and DKNY icon.


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