LOFT

Times Square Flagship Installation

The LOFT team trusted Monster XP to update the storefront windows at their NYC flagship store and create an unmatched digital activation that would cut through the noise in Times Square to get shoppers through the door. Monster XP used a combination of an ultra-high resolution twenty-five-screen digital wall and two 75” portrait displays. The large digital wall is used to showcase the LOFT lifestyle and revealing new apparel items through videos and photos; the individual screens, positioned closer to the store entrances, serve to inform and attract shoppers with details on currently-running promotions. In addition to the digital installations, Monster XP remotely manages content scheduling for the LOFT team as well as monitors these systems to ensure that everything is always operating as intended.