To play off the idea of bringing multiple M&M’s flavors together to create your own M&M’s Mix, Monster XP provided the technology and programming at the M&M’s World store to enable an experiential activation where consumers are able to interact and create their own their musical remix. There’s just one small twist – they control the music with their feet. Consumers make their own version of the M&M’s Mix campaign song, Candyman, by turning on and off various audio channels at their desired timing by stepping on tactile foot pads. Each pad controls its own specific audio channel. After recording their hit, the consumer can then scan an onscreen QR code to have their remix sent to their phone to easily share on social media.
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