Netflix Shadow and Bone

To help launch the new Netflix Original Series, Shadow & Bone, Monster XP partnered with Outdoor Media Group and Palisades Media Group to activate an immersive experience on both the east and west coasts using interactive storescapes. Based on Leigh Bardugo’s worldwide bestselling Grishaverse novels, Shadow & Bone finds viewers in a war-torn world where lowly soldier and orphan Alina Starkov has just unleashed an extraordinary power that could be the key to setting her country free. With the monstrous threat of the Shadow Fold looming, Alina is torn from everything she knows to train as part of an elite army of magical soldiers known as Grisha. But as she struggles to hone her power, she finds that allies and enemies can be one and the same and that nothing in this lavish world is what it seems. There are dangerous forces at play, including a crew of charismatic criminals, and it will take more than magic to survive. Monster XP created an activation that would transport consumers to Netflix’s Grishaverse and invite them to stand face-to-face with the ominous Shadow Fold with the danger of Volcras always looming just around the corner. All digital and interactive production handled by Monster XP; real estate provided by Visuwall.