Netflix
Orange is the New Black
Monster XP partnered with Netflix for the premier of Orange is the New Black Season 2. Netflix utilized an oversized storefront domination in the heart of New York City, showcasing everyone’s favorite and most eccentric group of inmates, to raise awareness about the season premiere of Orange is the New Black. Using multiple digital footprints and large scale vinyl branding, the overall theme was conveyed on the New York storefront.
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