Nike Community Stores – Sport Changes Everything

Make Play a Habit

The Nike Community Store model centers on creating positive change in local communities and making sport more available. As a celebration of this concept, Nike leveraged Community Stores in East Los Angeles, Brooklyn Flatbush and Chicago’s West Sides as a launching point for their Sport Changes Everything campaign. With this effort, Nike features local sports mentors and encourages communities to make play a habit of daily life. The campaign is more than a rallying cry for kids – it’s a call to action for adults to get involved too.