Oreo – Green Screen Interactive Display

OREO – Grab & Go

Monster XP was invited to partner with 360i to promote OREO’s new Grab & Go cookie packets in the OREO Grab & Go Studio during the 2013 SXSW Interactive Festival. This unique installation consisted of a custom photo-taking environment utilizing real-time chroma-key technology. Visitors to the booth each received an OREO’s Grab & Go packet, which they would then pose with and have their photo taken. The user’s image would then appear on the accompanying 3×3 linked LCD wall superimposed over an unnamed location somewhere in Austin. The user would then have the opportunity to guess the location via touch interaction. Users were also able to enter their email address in order to share their photo via Instagram.