Pack Expo

Monster XP partnered with PMMI and The Expo Group to add digital and interactive elements to the PACK EXPO Exhibition being held within the McCormick Center in Chicago, Il. One 2×2 event Wall, three digital towers and one interactive floor projection were situated at select high-traffic locations within the show space in order to attract and direct the attention of show attendees. The combination of motion graphics displaying on the walls, paired with fully-interactive gestural content featured on the floor projection served as a unique way to grab the attention of show-goers and guide them towards the booths of several key exhibitors.