Monster XP partnered with PMMI and The Expo Group to add digital and interactive elements to the PACK EXPO Exhibition being held within the McCormick Center in Chicago, Il. One 2×2 event Wall, three digital towers and one interactive floor projection were situated at select high-traffic locations within the show space in order to attract and direct the attention of show attendees. The combination of motion graphics displaying on the walls, paired with fully-interactive gestural content featured on the floor projection served as a unique way to grab the attention of show-goers and guide them towards the booths of several key exhibitors.
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