Retail: Rag & Bone – In-store projection, screens and content management

As Rag & Bone continuously redefines urban style with it’s downtown sensibility, signature clean silhouettes and an inherent integrity, the brand is infusing their retail locations with the same mindset. Rag & Bone has partnered with Monster XP to activate their stores digitally. With this installation at their Soho flagship boutique we’ve installed a combination of LCD and projection technology in a way that delivers content in a style that is consistent with the brand’s edgy yet understated New York aesthetic.


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