Olympic Watch Party
Monster XP partnered with Posterscope and Taylor Strategy to bring the Watch Me Campaign to life for Secret. As part of this campaign, Secret unveiled the “Just #WatchMe” bleachers in the heart of Central Park at Merchants Gate Plaza to give fans from all walks of life a front-row seat to support, celebrate, encourage, and watch women athletes compete. Monster XP live-streamed on a larger-than-life video wall all the major Women’s Olympics events for the day, including the USWNT Soccer Game and US Gymnastics Women’s Team Final. We were also excited to host some Olympians and influential faces in Women’s sports as well as youth sports teams to celebrate this public broadcast. Top-performing women athletes are often told they don’t get as many viewers as men. And with only 4% of sports media coverage being dedicated to women, Secret is filling up the bleachers to get people to watch women sports.
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