In partnership with Shiraz events, we used our social platform to bring real-time Twitter content to the Latin Billboard Awards after party thrown by Telemundo. Telemundo was looking to increase social media chatter at the event, so we provided our Wiffiti social application to aggregate, filter, and project user generated messages. All messages using #BillboardsParty or from the Telemundo talent in attendance, were placed in a queue for approval and curation where the Telemundo team would then approve messages to be displayed on the projection screen. A huge success not only for Telemundo, but also for the National Young Arts Foundation, who received $1 from Telemundo for every Tweet using the designated hashtag, #BillboardsParty.
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