Tommy X Zendaya

Tommy X Zendaya NYC Pop Up

Co-designed with actor and role model Zendaya, Tommy Hilfiger’s newest collection puts a modern twist on ’70s power dressing, drawing inspiration from the zodiac. To introduce and celebrate the SS19 TommyXZendaya collection, Monster XP helped Tommy Hilfiger transform their Fifth Avenue store into a 70’s inspired pop-up. We digitally activated the space to draw attention inwards with Zendaya campaign footage, allowed consumers to interactively explore the collection and enabled a digital palm-reading experience.