Universal Studios

Despicable Me 2

Monster XP partnered with Universal Studios to promote the upcoming release of the feature film Despicable Me 2 at both Universal theme parks. As park visitors passed by the systems, Gru’s minions enticed them to approach the system to have their photo taken. Once the user touched the screen, they were able to choose from multiple overlays featuring Despicable Me 2 characters such as Margo, Edith and Agnes to take their photo with. Users were then able to email themselves their custom photo to share via social media outlets like Facebook and Twitter.