Monster XP Blog


Champs: Pembroke Pines

Jun 16, 2022 | Experiential Marketing

A True Home for the Modern Athlete!

Champs Sports launched a new retail concept in Florida in a major way with the help of Monster XP.  The Foot Locker team revealed the Champs Sports Homefield store with the first location opening in Pembroke Pines, FL, a suburb of Miami. The company explained this store was designed to close the gap between sport performance, wellness and sportswear, and was “created as a true home for the modern athlete.”

“At Champs Sports, we are committed to listening to our consumers. We’ve been a part of athletes’ lives since inception and this new Homefield concept directly caters to their total needs,” Guy Harkless, SVP and GM of Champs Sports and Eastbay, said in a statement. “We know those needs are constantly changing and therefore, we are evolving with our consumers across all categories. Our new store in Pembroke Pines represents our own growth and intentional support of all athletes while representing the Champs Sports of the future.”

Inside Champs Sports Homefield is a full-sized basketball court, a multisport court and a Champs Sports Combine digital mixed reality system developed and installed by Monster XP. Designed to appeal to athletes that come to the store, the combined experience delivers a competitive activation that challenges athletes’ skills and gives them the opportunity to test the gear they can find at the store. This store, filled with technology and experiences, represents the future of the brand and the combined experience is the centerpiece of the store.

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