Monster XP Blog
Engaging Consumers with M&M Jam Sesh
Seeking to spotlight its new candy combo, M&M’s wanted to create a unique activation to engage consumers with the perfect blend of music and candy.
With its new flagship store at Mall of America, M&M’s was looking to create an immersive store experience for consumers and even designated a corner experiential zone within the store to spotlight it’s new candy combo, M&M’s Mix.
To play off the idea of bringing multiple M&M’s flavors together to create your own M&M’s Mix, Monster XP provided the technology and programming at the M&M’s World store to enable an experiential activation where consumers are able to interact and create their own musical remix. There’s just one small twist – they control the music with their feet. Consumers made their own version of the M&M’s Mix campaign song, The Candyman Can, by turning on and off various audio channels at their desired timing by stepping on tactile foot pads. Each pad controls its own specific audio channel. After recording their hit, the consumer can then scan an onscreen QR code to have their remix sent to their phone to easily share on social media.
Guests expressed themselves by creating their perfect mix, leaving the store with memories and digital downloads to share with friends and families. M&M’s saw over 15,500 people interact over an 8-week period, with more than 62,000 impressions.
Check out the full interactive experience via the video below.
Contact Monster XP today to set up a conversation about how we can bring your retail environment to life with an experiential activation.