Monster XP Blog


Making Retail Windows Work For You

Apr 22, 2021 | News

Use digital technology in your storefront windows to reach your consumers, create engagement, and – most importantly – drive action. 

As the brick-and-mortar retail economy begins to recover, brands are seeking innovative and smart ways to attract and engage with consumers. There’s never been a better time to think outside the box.

Many retailers are turning to storefront digital displays, where Monster XP can help them use digital technology to maximize their storefront windows. These installations work well along busy streets in urban environments, in lifestyle centers, mall storefronts and pop-up locations.

Monster XP has been helping retailers for years to bring their storefront windows to life. Keep reading to learn the benefits to these types of activations and we’ll also share a few of our favorite installations. 

Why Activate Your Retail Windows?

  • Drive traffic into your store
  • Feature promotions and campaigns
  • Offer interactive experiences
  • Enable 24/7 shoppable storefronts
  • Change brand impressions
  • Create an aspirational lifestyle

Why Partner with Monster XP?

  • Centralized content management for all your locations
  • The most advanced remote monitoring systems
  • Years of experience creating interactive experiences
  • Solutions-oriented and technology-agnostic thinking
  • Unmatched client service and superior support available around the clock 

Looking to connect with loyal consumers and take the in-store experience to the next level, Ann Inc. contacted Monster XP to deliver an integrated digital presence at their Manhattan flagship store on Lexington Avenue. Working closely with the LOFT team to understand their goals, we installed eye-catching digital LCD walls and promotional signage in their storefront windows.

In addition, we provide around-the-clock remote system monitoring to ensure that all screens are always up-and-running properly. Monster XP also handles all updates and content scheduling.

The success from this first store installation has served as an evolving template for future installations at other LOFT flagship locations and other signature stores. 

Vodafone used the busy holiday period to get consumers in the gift-giving spirit through a storefront initiative that let consumers take their picture, print a free gift tag and donate to charity.

We partnered with The Marketing Store to launch the interactive campaign at Vodafone’s flagship store on Oxford Street in downtown London. Passers-by were invited to snap a photo right on the busy street and customize their photo using six holiday-themed accessories from antlers to Santa hats.

Submitted photos were then transformed into gift tags that were printed and drove traffic inside where their tags where available for pick up. The campaign also encouraged shoppers to donate to Text Santa, an effort that aims to raise awareness and money for those most vulnerable during the festive period, powered by Vodafone’s Just Text Giving.

Madewell was seeking to mark the arrival of summer and warm-weather denim – white jeans, cut off shorts plus everything you’ll wanna wear with it – by creating a memorable window display for their signature Fifth Avenue store. Embodying that summer feeling, Color X, one of the leading providers of complete window displays, called on Monster XP to add digitally projected clouds to the artistic layers of textures they curated for this space.

Monster XP helped activate three outdoor storefronts in the New York market for Old Navy. These branded, interactive storefronts prompted New Yorkers and visitors to pose for the camera and make their own style statements.

Using Old Navy’s campaign illustrations, users were able to customize their style snapshot and channel their inner style. Users were then given the chance to get social and share their custom creation on their favorite social media channels.

We’d love to help plan on how to best integrate digital technology in your storefront windows.  Email us at to setup a Zoom session where we can review your goals and ideate on how to best deliver against those. 


Do NOT follow this link or you will be banned from the site!