Monster XP Blog
Social Distancing Events: The New Norm…For Now
Use Interactive Content To Engage Fans at NBA/MLS Watch Parties, Drive-In Concerts and Live Streaming Events
It is great to see some events starting to take place with people now attending a concert, movie or sporting event at a drive-in location or a spacious outdoor area that has space for social distancing. With the NBA and MLS leagues starting up again in Orlando, we expect “pop-up watch parties” to emerge in some markets. This new form of group gatherings is going to require some new tactics for brands to connect with consumers.
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